Social listening is dead. Focus on action.

Dashboard showing customer feedback analysis in Synopsis.

Every insight you need. On what truly moves your market.

Launching a product? Updating training? Writing high-impact content? The more you know, the sharper you act.

Synopsis mixes qualitative and quantitative data to give a clear synthesis of what your audience really thinks: that’s what we call insights.

With KPIs, sentiment analysis and topic classification you can have a quick overview or a deeper view of all the verbatims from your audience.

Issue report table with categories for ergonomic, business, and technical issues including statistics and percentage bars, available in Synopsis.

PAIN POINTS PRIORITIZATION

💢 Focus on pain points and act on what truly hurts

Some problems hurt more than others. Detect customer feedback charged with the highest emotional intensity, so you can focus your efforts where the damage is real.

Use case: A major automotive brand improved satisfaction by 10% in 6 months, using the Synopsis prioritization.

Example of customer journey map available in Synopsis.

CUSTOMER JOURNEY

🧭 Turn experience into actionable journey maps

Track your experience in real-time. Link every step to customer feedback. Spot friction, joy, hesitation. And act.

Use case: One client secured budget by using our journey map to clearly show hidden pain points to her management.

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SOCIALS AND FORUMS IMPORT

🚀 Capture signals where your audience actually talks — Reddit, TikTok, forums.

Synopsis captures customer feedback directly from social networks and forums the moment it appears. Validate your launch. Refine your message. Spot crises before they explode.

Use case: A luxury brand avoided a costly crisis plan, after our report proved early complaints weren’t spreading.

A table showing a list of influencers detected by the automation of Synopsis.

INFLUENCER DETECTION

🌟 Turn brand love into organic growth

Your next ambassador is already talking. We find the emotionally engaged voices, so you can scale what works before someone else does.

Use case: A consumer brand discovered a passionate micro-influencer already praising their product on Instagram. By engaging with him, they triggered a 22% spike in traffic and saw a significant increase in new customer acquisition.

Example of a message cut in verbatims and translated with the Synopsis methodology.

CROSS-LANGUAGE UNSERSTANDING

🧳 From French to Korean, we unify feedback into insights — in your language.

Multilingual feedback is no longer a blocker. Synopsis processes input in multiple languages and delivers insights in the one that matters most to you.

Use case: One client consolidated 6 languages, Arabic to Japanese, into clear English insights.

A chart displaying team metrics in French, with categories such as "Equipes," "Service client," "Customer experience," and "Digital," showing numbers and percentages with color bars for each.

CATEGORISATION / TAXONOMIES

🎯 Break inertia and get the organization moving

Fragmented feedback slows teams down. Synopsis automatically classifies insights by teams or other topics, allowing everyone to know exactly what to act on.

Use case: One global retailer cut feedback processing time by 20x — and routed every insight to the right team instantly

Great brands inspire great communities.

Our clients: Luxury - Automotive - Retail

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Adopt Synopsis now

You can’t afford to invest in the wrong priorities.

You shouldn’t rely on guesswork when your customers are speaking loud and clear.

You don’t have time to read thousands of feedback lines.

Synopsis gives you clarity and speed,
so you can act fast, align teams, and make smarter decisions.