You are an UX designer. It is quite difficult for you to gather feedback from your users whereas your company have obviously many customers. And you want to change this situation. This article is for you.

Atomic Research is a methodology which helps organize information gathered through user research. The goal is to provide highly reliable recommendations, in order to make more relevant decisions. It allows you to anticipate the future needs, ultimately enhancing overall customer satisfaction. Let’s discover this methodology.

From the spread of the Internet in the 2000s, through the cloud in the 2010s, to the rise of AI today, the costs of distributing, storing, and interpreting data have been reduced to almost zero. As a result, companies focused on collecting and using data have achieved major success. In 2005, SaaS companies were in vogue, and in 2015, data-driven companies dominated the market. In 2025, feedback-driven companies will prevail.